Carter Myers Automotive

Sister Stores

Colonial Honda is proud to be a part of Carter Myers Automotive, a fourth generation family-owned business serving Virginians since 1924. We have become the premier new and pre-owned automotive group in Central Virginia with stores in Staunton, Charlottesville and Richmond. Our dealership family represents 12 new car brands at 8 locations with as many as 500 quality used vehicles in stock.

Carter Myers Automotive (CMA) originated in 1902 as Stockdell-Myers Hardware Store, located in downtown Petersburg, Virginia. The hardware store was liquidated and reincorporated in 1924 as Petersburg Motor Company, Inc. by H. Carter Myers. His son, H. Carter Myers, Jr., eventually joined the business and with the help of his aunt, Elizabeth Myers, kept it going throughout the Great Depression and World War II.

H. Carter Myers III, grandson of the founder, joined the company after graduating from the University of Virginia’s McIntire School of Commerce in 1965. He was elected President in 1974 and is now Chief Executive Officer. He has been very active in the automotive industry, serving as Virginia Automotive Dealers Association (VADA) President in 1995 and as Chair of the National Automobile Dealers Association (NADA) in 2002.

In 2003, the fourth generation, Liza Myers Borches, joined the CMA executive management team. She graduated from the University of Virginia McIntire School of Commerce in 1997 and worked with American Honda for almost seven years before joining us. On January 1, 2008, Borches became Vice President of Dealership Operations for CMA. And in 2009 she became the first 4th generation dealer to be on the board of the VADA.

To learn more about our Sister Stores or to search all of our used car inventory on one site, please visit CMAcars.com.